KINGFILES joins the Manila International Bookfair

KINGFILES  joins the Manila International Bookfair for the first time last September. The Manila International Book Fair (MIBF) is the longest-running and largest book fair in the Philippines. It was an opportunity to connect with consumers face to face to gather market insights for product development and innovation. The Philippine market is still considerably price elastic due to budget constraints. Although there is not much room for product development and innovation due to this factor, it was still a valuable experience to be able to gather information, to confirm hypotheses, and to express gratitude for the continuous patronage on our products. 

It was also a good experience to be alongside with players in the industry and appreciate the diversity in our responses to the needs of the Philippine market. Our participation in the Manila International Bookfair shows our commitment to constantly understand and innovate to meet the demands of the Filipino consumers.